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[dubious – discuss] Web page providers also manipulated some characteristics within the HTML source of a website page within an attempt to rank effectively in search engines.[eleven] By 1997, search motor designers regarded that webmasters had been generating endeavours to rank well in their search engine, Which some website owners were being even manipulating their rankings in search results by stuffing pages with too much or irrelevant search phrases. Early search engines, like Altavista and Infoseek, modified their algorithms in an effort to reduce website owners from manipulating rankings.
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